Crafting a new meat business

Trish Tetz shares how she and her husband Greg launched a new business at the start of the pandemic

By Kelly Sidoryk

Starting a niche marketing meat business is no small feat, but launching it at the beginning of a pandemic takes the challenge to a whole new level. For some time, Trish and Greg Tetz of Three Hills, Alta., had the dream of “opening the conversation between producers and consumers. We wanted to be transparent and be able to provide a financially stable life for farmers,” says Trish Tetz.

Their mission statement states that they want to showcase the best farms and ranches in Alberta and Canada. Craft Beef Co. aims to “provide easy access for customers to choose and purchase natural proteins, while maintaining and promoting the individual farm’s brand,” and clearly identify the meat as coming from the customer’s choice ranch. Read more.